Jim Louderback
the CEO of Revision3, a new media company which produces high quality shows for the web.
Are there any plans for Revision3 to broaden its content variety from it’s current tech and geek focused lineup?
Everyone is geeky about something. We plan on providing content for everything that people are geeky about. We already provide music shows, modern culture shows, and more to come.
Is there a possibility of live shows in the future?
Nothing concrete, but the studio we’re building out has the capability to do live. I think a live experience can work really well both in person and on the web.
Is advertising going to be the only way to make money from new media, if so, how can it be made better?
Some few folks will be able to make money from subscriptions, but it’ll mostly be free. Advertising is really about getting the right message to the right people at the right time. So if I can deliver you an interesting and engaging message right when you want to see it, then things are good. If I spam you with the same message over and over again – especially about something you don’t want, then things are bad. Our goal is to move closer to the former and far, far away from the latter.
How important is a network in creating online content?
It’s all about aggregating an audience. One show may have a good audience, but when you combine it with nine other shows, you build a big enough audience that major marketers are interested in reaching. Also, you want to be able to promote shows within other shows – and that’s where having a bunch of related shows help. It both helps build audiences and build brands, and then creates an attractive place for advertisers to spend money.
Is Revision3 doing well?
Very well. Watch what we’re announcing over the coming weeks and months.
What other new media networks do you like or think are doing well?
Next New Networks, Blip.TV and On Networks.
